Patrick Guadagno has built a successful career in the fashion industry. Most recently, he led Versace US as President and Chief Operating Officer. Mr. Guadagno has also served in leadership positions for Ittierre/IT USA, Calvin Klein, and Yves St. Laurent Menswear. He is particularly interested in developments at the intersection of fashion and social media.

Bergdorf Goodman and Badgley Mischka recently collaborated to promote the designer label’s 2013 resort collection via Pinterest, a visually oriented website that allows users to “pin” images of items they like to their “pinboards.” The retailer’s team pinned previews of the collection in the days leading up to the fashion show, and live-pinned photographs of the new styles during the event. Fans responded favorably: the Pinterest board dedicated to the collection garnered 164 likes, 200 repins, and 21,000 followers after just 10 pins.

A social media manager for Bergdorf Goodman explained that Pinterest was chosen to preview the collection because, unlike Twitter, it is an image-based social network, and the photos can be displayed there permanently. Other fashion designers who have utilized Pinterest include Oscar de la Renta, whose staff live-pinned dresses from his recent bridal collection show on the site.


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